Title:
USA Crits Rebrand
Category:
Branding
USA Crits is is the premiere cycling series in the United States. Criteriums are historically run on short laps through city streets. Races offer spectators the opportunity to watch Olympians, world, and national champions up close as they ride at top speeds for up to two hours.
An avid cyclist myself. I felt the USA Crits branding has the potential for a refresh in order to excite and polish the brand's image for further investment and fan growth. Ultimately becoming an after-hours project, I targeted the following brand elements: logo, email newsletter, broadcast overlays, and the YouTube channel.
